The 5 Social Media Platforms You Should Use To Build Your Personal Brand

As of 2015, there are dozens of social media platforms that all have millions of users. They all have plenty of people that you can build up your personal brand in front of, all probably very worthy individuals. If time were not of matter, I would say that there are at least 30 different platforms that you should go all in on.

But time is a matter that we cannot ignore, especially with something like personal branding because it is very difficult to scale or delegate certain tasks. Most personal branding efforts require your time and effort and your constant presence. This is why it is better to choose certain platforms to put all your energy into, and ignore the rest (or do very little with).

I’d like to share with you the 5 platforms that I am currently using for my own personal branding purposes, and they’re the 5 I recommend all my clients, colleagues, and friends put effort into as well. You don’t have to trust me or do what I say, but hey, you’re reading this post right? Guess I did something right if I got you on here reading my stuff πŸ™‚

social media, marketing

Via CinemaBlend.com

1. Twitter

Twitter is still a very effective tool for building relationships and engaging with others. It’s the internet’s version of a cocktail party, and cocktail parties are fantastic for networking. Having those one-on-one conversations with seemingly meaningless people will often times lead to some pretty interesting relationships. I can’t tell you how many interactions I’ve had on Twitter that I initially thought meant nothing, but then turned into some pretty wicked opportunities.

This isn’t to say I capitalize on all these opportunities, but the point is that my large Twitter following attracts attention and is great for my personal brand. Twitter may be noisy, but it is still very, VERY useful.

social media, marketing

Via Wersm.com

2. Linkedin

This is a no-brainer. I think everyone who does anything in business…or online…or fricken gardening for all I care, has a Linkedin profile. To be honest, I don’t put a whole lot of time into Linkedin. Sometimes I go weeks without checking my profile or Linkedin messages. But low and behold, whenver I do check it, there is always something interesting on there, whether it’s an inquiry for some of my services or just a tremendous amount of connections that will end up leading to more opportunities down the road.

No matter how much energy and time you plan to put into Linkedin, it’s a good idea to have your name on the platform.

Social media, marketing

Via telegraph.co.uk

3. Facebook

Facebook is still the grand daddy of them all online. Sure, many have left the platform and are going elsewhere. Yet it still gobbles up 70% of the social media equity online in terms of people using it. Funny, ehh?

Facebook dark posts are a fantastic way to get your message in front of an EXTREMELY targeted market. There really is nothing else like it.

Keep using Facebook. If it starts declining rapidly (like so many tried to claim over the last year, including myself, I’ll let you know).

social media, marketing

Via Wondershare.com

4. InstagramΒ 

Instagram is on the rise! What’s cool about Instagram is that it literally has allowed the most technologically illiterate people like myself, to feel like professional photographers.

Instagram has completely shattered every other social network in the sector of ATTENTION. Gary Vaynerchuk says it all the time. People take serious time to stop and look at the content you post, and part of that is due to how easy it is to post quality pictures.

social media, marketing

Via DailyDot.com

5. Snapchat

This is the newest tool that has entered the business world. From a corporate branding perspective, I see the challenges of marketing on Snapchat. But from a personal branding perspective, I see snapchat as a very powerful tool. It allows you to take pictures of what is happening in your life and career in real time and it forces people to pay attention because your pictures disappear in 10 seconds or less! Meaning if people want to see it, they HAVE TO pay attention now. Because it’s now, or never.

And with Snapchat’s new story feature, it now allows you to post longer picture and video stories to all your friends and followers. It’s more than just teenagers sending nudes to each other. Get on your snap chat game!

Alright guys, I’ve had a crazy last couple weeks, so I apologize that this post wasn’t as long as some of the others, but I wanted to make you got your dose of social media marketing this week! πŸ™‚ Take care my friends.

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Leave A Reply (30 comments so far)


  1. Sherri
    2 years ago

    Great article Alex! Thanks for the info this is exactly the same thing I have been telling people and so glad you have it posted!
    Cheers,
    Sherri

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the support Sherri! πŸ™‚


  2. cathy
    2 years ago

    I am currently on 4 of the social media sites mentioned, and was aware of snapchat but didn’t know how useful it might be. getting started with it today, thanks again

    • Alex Hamm
      Alex Hamm
      2 years ago

      Happy to help Cathy πŸ™‚


  3. Sarah Cole
    2 years ago

    Great blog!! I would add Google Plus if for the real estate crowd or really any brick and mortar business. It gets their business listed on Google with the map when someone queries them. I think it is important anyway. I look forward to reading more of your posts!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Very true. but the focus of this article is PERSONAL branding πŸ˜‰


  4. Edwin
    2 years ago

    Amazing article, keep the good work sir!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the comment Edwin πŸ™‚


  5. Taylor Manning
    2 years ago

    This is all very true! I would love to see more people using SnapChat! There is so much opportunity there that is not being taken advantage of. Now, more than ever, it is so important for businesses to have a personal relationship with their followers and this starts on platforms like SnapChat.

    How about Periscope? Brand new and I have been loving it! I have seen a lot of small business owners and personal brands there taking advantage of the small amount of competition and opportunity for engagement! So cool!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Periscope is cool! I’ve been looking into that one a lot! Thanks for your comment Taylor πŸ™‚


  6. Katie Clemons
    2 years ago

    Ok, I think it’s time to try Snapchat. I love your Twitter~ online cocktail party analogy!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Haha yeah that’s what it is! Thanks for your comment, Katie πŸ™‚


  7. Stacey
    2 years ago

    Brilliant post with useful insight πŸ™‚

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for your comment πŸ™‚


  8. Beth
    2 years ago

    Hi Alex πŸ™‚ I use the first 3 on your list. Next for me will be Periscope. Will I find you there?

    • Alex Hamm
      Alex Hamm
      2 years ago

      I have my eye on Periscope! It’s a unique platform, that’s for sure πŸ™‚


  9. Romero Insurance
    2 years ago

    Great article! We are currently on a few social media websites but I now plan to make our company a Instagram!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Good choice πŸ™‚ Instagrams a biggie!


  10. Fatimah Dini
    2 years ago

    Wonderful article Alex.. You know though I’m a business administration student ( Accounting major) , I don’t know anything about marketing but I want to learn more about it.. And I found your website very interesting .. Will read your other articles so soon Insha allah πŸ™‚ ..

    BTW, Your article is short yes ! But meaningful .. Thumbs up to you !

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the comments my friend πŸ™‚ I try to keep articles short and sweet. Glad I could be of value to you!


  11. Mitko Ivanov
    2 years ago

    Couldn’t add more, except try to brainstorm and test various ways to catch attention the healthy way. Check anatomy of the perfect blog post by Kevan Lee.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks so much man!


  12. Dan Westmoreland
    2 years ago

    Solid list. What are your thoughts on Periscope and Meerkat? Also, do you think the platforms used depends on what type of “personal brand” the individual is trying to build? Great post.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Periscope and meerkat will for sure be on the next list. Just started experimenting with them! I absolutely think different platforms are better for different brands. It’s a matter of testing!


  13. Niklas Goeke
    2 years ago

    Hey Alex, nice article!

    I currently only focus on the top 3: fb, Twitter, LinkedIn. Can’t handle more w/o paying for automated services right now, I’m a one man show still.

    How often do you post on each channel?

    Keep it up!

    Nik from Germany

    • Alex Hamm
      Alex Hamm
      2 years ago

      I try to post a couple times per day on each of these; it really varies based on the platform.


  14. Abiodun Adetona
    2 years ago

    Twitter and Facebook has come to stay in the world of personal branding and making good use of those two giants website can bring a lot of success to someones business.

    Thanks Alex for this Article πŸ™‚

    I also wrote an article about Twitter recently on my blog. “5 proven ways to use twitter like a pro” check it here bit.ly/1HROTyR

    • Alex Hamm
      Alex Hamm
      2 years ago

      I’ll have to check that out! Thanks so much for the comment πŸ™‚


  15. Maher
    2 years ago

    Great tips on each platform. Easy read as well.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks Maher!

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