The Cheapster’s Guide to Facebook Advertising

There has been a lot of talk about Facebook losing traction and becoming obsolete, in which case would make it completely useless to businesses for marketing purposes. I want to come out and say that I do recognize the decline in Facebook’s active user base, however it is still one of the top 5 places online that people spend their time, which means we can’t let go of it just yet.

Although, Facebook is one of the harder platforms to grow an audience, they do have one resource that makes businesses’ lives a little easier: Cheap Advertising Opportunities.¬†If you’re on a shoestring budget, let me offer a few tips when looking to take advantage of Facebook advertising…

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1. Know exactly who you are trying to reach. You may have several products that serve a wide variety of people, or better yet, you may have one product that you feel can be sold to multiple markets. With your Facebook advertising, it’s best to pick ONE very specific market to promote to. Don’t try to frame you’re ad and your targeting options so that they cater to the whole world. You need to be speaking directly to a specific customer.

2. Run your ads as ongoing campaigns.¬†Facebook gives you the option to run ads as “One-Time campaigns”, where you set a start date and an end date, or “ongoing campaigns”, where you set a daily budget and keep the ad running continuously until you decide to stop it. I’m not sure what it is, but whenever I set up ongoing campaigns and tailor my budget accordingly, it always ends up doing better than “one-time ads”. It has something to do with Facebook giving preference to the people and advertisers that appear to be in it for the long haul.¬†Even if you only have the intent to run your ad for one day, still set it up as an ongoing campaign (and then cancel it the next day)

3. Test like crazzzzzyy. Don’t be afraid to test several ads over the course of a week to see which one performs best. The whole point of selling and marketing is to test different things to see what works. If you are not testing, you are not trying hard enough.

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Leave A Reply (2 comments so far)


  1. Moncler Vest
    3 years ago

    A cool post right there mate ! Cheers for the post .

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!

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