6 Steps for Achieving Content Marketing Success

Content marketing is a popular word online these days, especially in the marketing industry. Too many people are uneducated on the subject, and more importantly, have no idea how to create their own content marketing strategy.

Content marketing is simply producing content (articles and such) for a blog or website on a regular basis and building a readership amongst your niche. This in turn will hopefully provide you with more credibility, loyalty, and prospects.

Here is my step-by-step strategy for executing a content marketing strategy…

1. Have a schedule and strategy

It’s important to have a schedule for when you will publish articles and blog posts. A big problem that content marketers, including myself, have had in the past is just posting when they feel like it.

This raises a number of problems. First of all, it does not keep you accountable and often times you may go weeks or even months without posting anything. This is toxic to any kind of traction you are trying to build up online. Secondly, it doesn’t give your readers or followers anything to look forward to. The best websites and blogs out there have raving fans that expect content on certain times and days. And the publishers give the people what they want and are expecting. That’s how you gain trust and loyal fans.

Don’t be the guy who thinks he can publish at random times. Set up a consistent schedule and discipline yourself to stick to that schedule. It can be weekly, bi-weekly, bi-monthly…or even daily if you’re dedicated. But make a schedule and stick to it. Email me if you are unsure of how often to post.

Via Weebly.com

Via Weebly.com

2. Be a content machine

Pump out content on schedule and make sure you have lots of content in the cooker. This is actually a mistake I am still making to this day with this particular blog. I am writing this blog post the day it is due for publishing, which is NOT a good habit to get into.

Don’t make this mistake. Sh*% happens and you want to make sure you spend some time creating posts available for publishing if you are unable to create content on the fly. This is a lesson I am soaking in as I write. Take it from someone who has made the mistake of losing traction due to laziness from not having posts ready in time…it sucks.

Get disciplined! Be a content MACHINEEEEE!

screen-shot-2013-05-22-at-2-05-36-pm

Via WordPress.com

3. Make engagement a priority

Engagement is a word that is thrown around a lot and I’m not sure that everyone really understands what it means. The way I look at it is engagement is provoking conversation amongst readers and followers, both with you and with each other. 

It is a powerful thing if you know how to create content and marketing messages that gets people talking. So do what you can to word your messages in an interesting way that provokes questions and comments. That’s what gets you massive attention.

Via Wikimedia.org

Via Wikimedia.org

4. Invest in social media

With both time and money (if possible). I understand some of you may lack time and others lack money. That is okay because you can exchange one for the other. If you have some time, invest it in social media marketing! It’s the only free way to get your stuff noticed on the web.

Learn the trade and read my free eBooks, and really make it a priority to get more attention on social media to your blog. If you have money, talk to me!…:)

But seriously, that’s when you can invest in things like Facebook ads and a team to work your Twitter audience. These are the things that will get more traffic and readers to your content.

Via Trulia.com

Via Trulia.com

5. Use search engine marketing

This doesn’t necessarily mean pay for SEO, although that is a pretty good strategy if you know what you’re doing. Make sure your keywords are optimized. Take the time to look into some simple SEO strategies and implement the right words onto each of your posts and articles.

Don’t ignore this step. This is truly the only long-term advantage you have for getting free traffic.

Via FiveInTheMorning.com

Via FiveInTheMorning.com

6. Hire a dedicated person

This last idea is the concept of outsourcing your content marketing. This is actually a strategy I’m considering implementing in my business REAL soon. With the day to day tasks of life and business, keeping up with a blog can be tough. But it’s VERY important.

There is nothing wrong with hiring an educated person or writer to pump out some content for you on a regular basis. Of course, the quality of their writing is CRUCIAL. Make sure you spend some time evaluating their work before hiring anyone.

But once they have proven themselves, slowly hand over some of the responsibilities to this person. It will save you time, and often times will provide more, and BETTER value to your readers! 😉

Via WordPress.com

Via WordPress.com

 

Photo Cred: SocialWebThing.com

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Leave A Reply (47 comments so far)


  1. Herbert Peters
    3 years ago

    1. Why is this any different from a news media. The need for news is an addiction, what are content marketing’s ways to grab reader/market attention?

    2. If the focus is on people who learn, then changing concept with anecdotes etc may be one way of getting followers.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Not much of a difference Herbert, only difference is that it doesn’t have to be “news” just educational


  2. Emma
    3 years ago

    Great post here!

    I would also like to ask, do you have a content distribution strategy/plan as well as a content creation plan? I quickly realised that distribution is more important than the creation itself!

    • Alex Hamm
      Alex Hamm
      3 years ago

      By distribution, what exactly do you mean?


  3. Jasmine
    3 years ago

    Great article, especially the last part. Some companies want to give the task of managing social media to anyone that is already doing something else (HR, Sales, Admin, etc). Problem is that these people don’t have the knowledge it takes to do the job that needs to be done. Hiring someone who knows what their doing is crucial to a brand’s success!

    • Alex Hamm
      Alex Hamm
      3 years ago

      I agree with you Jasmine 🙂 Thanks for the comment!


  4. Leigh Roche
    3 years ago

    Great article! Although all points are important, the last one is crucial; hiring a dedicated person simply can guarantee that the rest of the list is actually done & done well! Awesome site, too!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Agree with your point here! Finding great people is crucial 🙂


  5. Silard
    3 years ago

    Thanks Alex,good points.Especially I liked the one about the scedule,where I also have a great space to development:) Keep it up Al!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Schedule is very important my friend! If it doesn’t get scheduled, it doesn’t get done!


  6. Lou-Royce Christophe
    3 years ago

    Having a schedule and strategy is key, good point!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Lou 🙂


  7. Frank Slovenec
    3 years ago

    This is a baseline of the road map for Content Marketing success. It is a must read for anyone who is marketing / selling / creating a personal brand. I will be referring it to all my friends in the Social Media Marketing world.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Awesome, I appreciate the love Frank 🙂


  8. Bob
    3 years ago

    Love the first 4 steps. 5 and 6 aren’t in the cards for 2015. Thanks for the post.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Good luck Bob 🙂


  9. Believernomics
    3 years ago

    Alex thanks for this. Really thought provoking and interesting piece. Step three is the most fascinating of the six you have set out.

    The gold standard of engagement is the ability to predict what is likely to go truly ‘viral’. But outside of celebrity scandals and major sporting events, I don’t think anyone has got a handle on that yet.

    Again, great piece. Keep them coming!

    • Alex Hamm
      Alex Hamm
      3 years ago

      I appreciate the support 🙂 more to come

  10. I have gained some insights for Step 4 that I can share. I invested in Social Media advertising before fully understanding the dynamics of how Social Media works and learned from this experience in the form of bumps and bruises. In the end I figured out that I should press the “reset button” by investing more “Time” and less money to experiment and increase my skills in creating content that generates results. Then later when I invest with advertising “money” I’ll be be depending more on “best content” carried by “dollars invested” instead of depending on “dollars invested” alone to generate results.

    • Alex Hamm
      Alex Hamm
      3 years ago

      I love the insight on time rather than money. Time is our most valuable currency


  11. Jessica
    3 years ago

    Love that you touch on the importance of consistency .

    • Alex Hamm
      Alex Hamm
      3 years ago

      Consistency is important in everything 😉


  12. Aloebeeu
    3 years ago

    I have booked marked this site, because I can refer back and learn a lot more than I do now about content marketing.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Great 🙂


  13. AwesomelyOZ
    3 years ago

    Great stuff! I work very hard on my content but lack in the marketing/social media department. I’ve been on the fence about hiring someone to just do that side of the framework since I’m very focused on content and design of my blog more than anything else. I hate social media for my own personal use so definitely find it hard to get in a rhythm for blog purposes. Have a great one Alex! -Iva

    • Alex Hamm
      Alex Hamm
      3 years ago

      Iva, I’d strongly consider focusing some time and energy learning the social and marketing aspects. Content is important, but the marketing is what is ultimately going to allow you to excel or not. Thanks for the comment 🙂


  14. Nicole St-Cyr
    3 years ago

    Very great article. I am new with that topic and you summarized nicely what is content marketing. I am starting my own blog in April and this will help me get started. Thank you.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Awesome, good luck to you Nicole!


  15. Liz daRosa
    3 years ago

    Nice post Alex. My Add on would be to ‘Take Action’ in holding yourself to your editorial calendar. Even if you end up with just-in-time posts at least you are taking Action! Go Alex Go!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Cool add there Liz. i think it’s important take action in everything you attempt to do. Otherwise, what’s the point of doing it? (After all, you’re not doing it!) Take action is key to success


  16. N. Kurt
    3 years ago

    Many great points!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks my man 🙂


  17. Timothy Franklin
    3 years ago

    Great article from someone who is obviously dedicated to the subjects that he writes about- because he does his homework,doing in-depth research! I,for one,as a budding entrepreneur found it to be extremely informative and enlightening! The article raises your level of commitment and excellence-in other words,makes you step your game up!!!!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Timothy,

      Your words mean a lot hear here. Thanks for the comment! And good luck with your new business!


  18. Pamela Vines
    3 years ago

    Hi Alex,
    Thanks for all your spot-on content. You present great information in a fresh and engaging style. I’m your newest fan and follower! Keep up the great work!!!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Hi Pamela,

      Thanks so much for your lovely comment. Would love to continue to provide you with amazing value!

      Alex


  19. Jacques
    3 years ago

    Excellent stuff ! 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!


  20. Richard
    3 years ago

    Good reminders, especially schedule. I post monthly on LinkedIn and it’s a struggle to stay on schedule. Im thinking shorter posts twice a month. Key words is also a good reminder especially in the title and first paragraph. I’ve been doing this recently and my traffic has increased. Creating your audience is key. I think this is my biggest reminder from the article. Thanks for sharing!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, shorter posts twice per month is how we do things on this blog 🙂 good luck!


  21. Tracey
    3 years ago

    It’s very good information, that is what I’ve been trying to do most recently. I struggle with focusing to be able to create content with 11 children around me constantly. But I need to make it work.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, i can understand that. Know this: Content doesn’t happen to be perfect, just good stuff.


  22. Ayo
    3 years ago

    Hi Alex, tnx so much for this article. I’m a Nigerian and just started my blog, http://www.souqgrandeur.com and I need guidance. It’s contents are centered basically around real estate. I intend to upload contents on a weekly basis. Is this enough? Also, I need mentoring, how can u help me?

    • Alex Hamm
      Alex Hamm
      3 years ago

      Hi Ayo,

      How are you? Email me at alex@alexhammsocial.com and let me know how I can help you!


  23. Diane
    3 years ago

    Hey there Alex. Thanks for the twitter follow and for the heads up on your blog. Some really interesting features here. Content marketing is crucial but sometimes thinking of content to market is the real challenge!!


  24. D Ellis Phelps
    3 years ago

    go Alex! I am actually leaving a comment here because you personally ( direct messaged automated) asked me to via Twitter. Ha!

    Though this article is well written , it makes me cringe. I HATE schedules. I operate in a random-this happened -so -now -this -has-to -happen way. It’s a urvelinesr , feminine process that feels right for me.

    It is a way of being in the worl, present to what is that patriarchal , controlling energies have all but extincted. A way, that is crucial to the creative process: the poet, painter, dreamer.

    • Alex Hamm
      Alex Hamm
      3 years ago

      I totally get that. Everyone has their marketing style, and if you choose to do on the fly tweeting, by all means, make that work for you!

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