6 Social Media Trends for 2016

Social media has changed substantially every year since Web 2.0 came onto the playing field back in 2003. Different platforms have come and gone, however, the only constant that we can be sure of is that social media in 2016, will not be the same as it was in 2014-15.

Just be thankful you have me and a handful of other social media nerds who are here to shed some light on the trends we will be seeing for the coming year πŸ˜‰

I was browsing Social Media Today this morning when I came across an article that was sharing the 7 social media trends of 2015. A bit skeptical at first, I clicked on the read more button, for the purposes of finding interesting content my audience may love.

Although one of them I did not totally agree with, 6 of them were spot on and I believe completely outline what we will see in 2016…

social-media-trends-2015

Via HotInSocialMedia.com

Here are 6 trends we will see on social media in 2016:

1. Blogging

Not just blogging as a main source of a business, but blogging as a form of sharing the human side of larger business. More and more businesses are creating blogs to share daily, weekly, or monthly content that educates their audience and builds trust online.

A blog is not only a fantastic way to make money on it’s own, but also a way to build leverage with your market and customers. I believe blogs are transitioning from “extra” to “necessary” in the world of business, especially business’ that operate primarily online.

We will see hundreds of thousands of blogs created in 2015.

2. Less visibility for brands on Facebook

Facebook continues to smash all other social media platforms in terms of users, but in terms of marketing, it is no longer considered the best option. With so much noise, it is hard for any business, online or offline, to get their message across to anyone without spending any money. Facebook is simply making it harder and harder to get your posts on people’s newsfeeds.

From a business standpoint on the Facebook side, some would say it is brilliant. People still seem to be on Facebook frequently, and the only real way to get your message across to fans and followers is by paying for advertising. While I do believe that paying for advertising on Facebook is a very effective strategy (if done right), I also think that more and more brands are going to become fed up with the fact that they will have to pay every time they want people to see their message on Facebook.

This leads to…

3. More marketing emphasis on Twitter

Twitter is not only not dying, it is thriving. Now, I am a little biased, because I deem myself the #1 Twitter Networking Expert in the world, but hey, I am not the one who said it first. Social Media Today, one of the most trusted social media news resources online, got the ball rolling for this article (see for yourself).

Twitter is not only becoming easier and easier to grow a large following on and connect with your audience, but they have also introduced a more user friendly method of advertising. Although I have not personally tested out Twitter advertising all that much, I do vouge for the tools they are making available at a very reasonable price to marketers.

But advertising or no advertising, one of the reasons I’m betting on Twitter is because it is THE BEST way to grow an audience without spending an arm and a leg.

4. More brands using Instagram

Instagram is the hottest thing in mobile. HANDS DOWN.

I don’t think businesses have completely wrapped their brains around the power that mobile and Instagram are gaining, but they will soon. I have a feeling the reason for this is due to the very young demographic we see using the platform. But it’s scary how many older people I am seeing use Instagram more an more (I’m talking mother’s and fathers of my friends who are in their mid-50’s!). Mainly women.

Pay attention to this. Many brands will begin to notice this over the next few months and shift some of their resources to testing out Instagram as a marketing channel.

5. Social listening/social customer service

I believe that Twitter specifically is a fantastic way to connect with customers and potential customers in a way like no other. People are using Twitter to communicate with brands more than ever and get their questions answered.

Maybe it’s due to the lack of quality customer service within a brand’s internal staff, or maybe it’s because of the convenience and quickness of a tweet. But it’s happening more and more.

Other channels have this “social customer service” vibe as well, but Twitter seems to be the king of this.

6. Video content

Video is KING. That’s no secret. I don’t think anyone would have predicted that YouTube would be around for a decade and still be the hub of video…but here we are. And it’s not going anyway.

With the rise of video, and the low cost of producing high quality videos, I believe more and more brands will be using video and YouTube to connect with and educate their audience on specific subjects.

It’s happening, so get on top of your game!

Tags: , , , , , , , ,

Leave A Reply (61 comments so far)


  1. Herald Jimmerson
    3 years ago

    I think this is very powerful, but some of the parts are a little immature.

    • Alex Hamm
      Alex Hamm
      3 years ago

      It’s valuable, that’s all that should matter!


  2. lonnie Hugs
    3 years ago

    I just want to say that I’m excited about what you do and how you clearly help people grow their brand…Everything was clear and easy to read! I want to know more…you are young and innovated and this is what my team needs…

    • Alex Hamm
      Alex Hamm
      3 years ago

      hey thanks Lonnie! πŸ™‚

  3. I agree with almost everything here, but I think Facebook still has a good future even for brands. Indeed, the automatic video playing feature is a strong tool and it strengthen all brands visibility as FB is the leading social network.

    • Alex Hamm
      Alex Hamm
      3 years ago

      FB is still relevant but losing traction


  4. Steven Letourneau
    3 years ago

    I found this extremely interesting. It’s so hard to determine which direction to go in marketing and which will give you the best ROI. I also appreciate the honesty and will be reading his other post!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the support!


  5. Daniel
    3 years ago

    Great article!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!


  6. Aabharan
    3 years ago

    Very helpful post!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!


  7. SenServe Limited
    3 years ago

    Great piece of info.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!


  8. Jamie
    3 years ago

    Good stuff. Similar thoughts to other leaders writing about the future of social media

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the support Jamie πŸ™‚


  9. Melanie
    3 years ago

    Great article on 2015 trends in Social Media. Thanks for sharing!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Melanie!


  10. Cyndi
    3 years ago

    This is an amazing article in my opinion a “must read” for all of us social media fans. Very well written! Thanks!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Cyndi!


  11. Tarun Singh
    3 years ago

    Nice article.That’s why I focus more on Twitter than Facebook.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Absolutely!


  12. Scott Grunwald
    3 years ago

    Hi Alex,

    I just discovered you on twitter today, so that shows you the relevance of effective marketing via twitter that you mentioned in your article. I enjoyed reading your article, I feel you are headed in a good direction! I plan on checking out some of your other articles as well. Take care!

    Best,

    Scott Grunwald

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Scott, I appreciate it!


  13. Charles Renyck Jacob
    3 years ago

    With the change in marketing and an emphasis on social media this is an excellent article to read to gain a perspective on upcoming trend. Very insightful!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, thank you!


  14. BΓ©nΓ©dicte
    3 years ago

    Hello Alex, i am impressed, you are so young but so much knowledgeable (forget my puar english, i am a french mom entrepreneur just started actually being on blogging formation).
    I found you on twitter and wanted to sucribed to your newsletter but i don’t get any message on my mailbox (bulk message too). How shall i do? i like your topics and want to learn from you:-)
    Greetings from France. Pitty you don’t speak french my blog is only for french speaking people at the moment:-)
    Benedicte (mom of 4 boys)

    • Alex Hamm
      Alex Hamm
      3 years ago

      Haha you should be able to subscribe!


  15. Mary Bowman
    3 years ago

    Great article! I agree completely about FB fading and Twitter becoming the more effective marketing strategy.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the support Mary!


  16. grantybooy
    3 years ago

    Hi mate great article keep at it hard work always pays off

  17. Clear,consise,informative piece . Accurate and I am happy to agree with your predictions

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!


  18. Sampat Kumari
    3 years ago

    I saw your entire blog and find it quite interesting and useful


  19. Jermaine Young
    3 years ago

    I totally agree with your predictions and I’d like to add even more emphasis on video as a prime medium in 2015. Instagram definitely hit the sweet spot with the addition of the 15 seconds of video which is right on! I have seen some very well put together promotions using the format and I predict that it will only get better. I feel that because of this other platforms will adopt and improve video as we have already seen with snapchat’s recent launch.

    Thanks for sharing. Looking forward to reading more.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, video is HUGE. Although my focus is primarily on Twitter, I believe that Instagram is getting huge. Will be looking into it more and more πŸ™‚


  20. Niall Kennedy
    3 years ago

    Really like this article. Especially the points about Facebook, Twitter and YouTube. Blogging is a great strategy if done properly.

    • Alex Hamm
      Alex Hamm
      3 years ago

      It’s becoming a necessity!


  21. Reina
    3 years ago

    Thanks Alex! Very helpful Sunday read!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks πŸ™‚


  22. Fidan
    3 years ago

    It is really interesting and illuminating article and i agree with you about some topics. Thanks πŸ™‚


  23. Theresa
    3 years ago

    I really enjoyed your article and agree with the trends you discuss. On my blog I often use video to further encourage my audience. Plus, video enhances a blog to make it more interesting.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Video is great, I am using it more and more!


  24. Christine Sherborne
    3 years ago

    I agree, Twitter is growing and takes less time to interact.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, it is HUGE. It’s amazing for communication which is the coolest part.


  25. Brenda Coxon
    3 years ago

    This article was very interesting to me. I belong to Club Freedom Society which is launching next week and we are marketing. Mentors have mentioned U-Tube in Webinars and Chats. It surprises me that there has been no mention of Twitter as an outlet for marketing. I love twitter and will stick with it for several reasons. I really love to communicate with individuals that have a great mindset. It has brought me tremendous positive vibrations. Thanks for the article. I am much reassured regarding Twitter and U-Tube. Keep Smiling

    • Alex Hamm
      Alex Hamm
      3 years ago

      Brenda,

      Yes, all channels are great πŸ™‚ I understand Twitter best, which is why I focus my efforts there. It works, if you put the effort in.


  26. Dorian
    3 years ago

    I look forward to the increased engagement of brands with their fans and customers. The additional conversation and increase the value of marketers and content creators.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the comment! Good luck with everything πŸ™‚


  27. Mary
    3 years ago

    Great stats, to the point and very informative! Thanks.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Of course Mary πŸ™‚ Thanks for the comment!


  28. DAKOTA SOMERVILLE
    3 years ago

    Great information in this article. It was very easy to understand the concept of social media growth. I have built a following on Twitter, Instagram and Tumbler, with little to no robots. Launching my literary journey, as well as visibility has proven successful on social media!

    Thanks for the info Alex
    DAKOTA

    • Alex Hamm
      Alex Hamm
      3 years ago

      Congratz on your success Dakota! πŸ™‚


  29. Jaden Turner
    3 years ago

    Some really great points, I think Facebook’s biggest obstacle right now is all of the upcoming and past privacy class action suits. As you stated I believe there are better avenues in the social media world to pursue, a smart entrepreneur will start having conversations with the other new social media startups and mobile apps

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yep, gotta get onboard other channels!


  30. Terrance
    3 years ago

    It’s hilarious that you would post this as I have been in the progress of looking for information on this subject. Thanks for the data on the topic.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Awesome man happy to help


  31. surela Mukherjee
    3 years ago

    Lucid and helpful


  32. Shellie
    2 years ago

    Hi Alex,
    Thanks for sharing the information. I agree with all of the above. I have tried the Facebook advertising and found that it wasn’t that really effective. However, I have not tried to advertise on Twitter, I am not sure if I am a big fan of Twitter yet. It seems whenever I hit a certain number of followers, and I am apparently at my limit my number of followers drop as well as the people I follow, not quite sure why. I will check into it further though. I am not on Instagram, but know many who are (another one I will check into.) Thanks again for sharing.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Shellie, I’m happy to help you with Twitter, that is my specialty πŸ™‚ Let’s talk via email!


  33. Sherri
    2 years ago

    Great info! Thanks for keeping it up to date and brief for us social media managers!!

We respect your email privacy