6 Helpful Tips for Succeeding On Twitter

Lots of businesses like to say that Twitter is a completely useless medium for promoting your venture. You’ll often hear the phrases “low ROI”, and “very poor click through rate”.

Too many businesses fail to understand the true power of Twitter.

Twitter, like every other social media platform, is about building long-term relationships. Those relationships, if handled and nurtured properly, can turn into profits later (not too much later) down the road.

For me, Twitter has become one of the most powerful forces for each of my businesses, and I have created an entire business that revolves around helping others effectively promote on Twitter.

Since Twitter has become one of my specialties and I feel the urge to see as many people succeed there as possible, I thought I would share a few quick tips for more effectively using Twitter.

6 Useful Tips for Succeeding On Twitter

1. Find the right audience

This is probably the biggest mistake I see most businesses making on Twitter. They think they can just position themselves on Twitter, start talking to people, and they expect people to just instantly flock to them like mad ants.

Newsflash, not everyone on Twitter is going to care about what you have to say. Start attracting the right audience and communicating with people who actually demonstrate interest in your industry.

Search for certain keywords in your ‘search bar’. Find other accounts that are similar to yours. Take a look at their followers and the people they are talking to. Chances are, those people are more interested in what you have to say. Start following and talking to them. Do it often.

2. Post relevant content

Since you are going to be attracting the RIGHT audience now, it’s important to post relevant content. Don’t post any ole’ tweet just so your account doesn’t look dead…take some time to find interesting articles or messages that actually may be of value to your followers. Tweet that type of stuff.

3. Be authentic

The worst thing you can do on Twitter is try to be something that you are not. People want to do business with people they like and people they connect with. They also want to do business with “people”, not corporations. So don’t be too formal just to sound more professional. It won’t work.

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4. Limit the hashtags

I’m not sure who started the “extensive use” of hashtags trend, but they really need to shut it down. Hash tags are good when used properly, in moderation, and they have a PURPOSE!

Don’t tweet this:

Just ate a pizza from Domino’s #pizza #Yummy #WeLovePizza #PepporoniIsTheBest #TakeMeBack

????????

What the heck man…

No one cares. Use your hash tags properly and only use them if they have a purpose. Sometimes, humor can be a purpose, but definitely keep it clean. Do research and see what words people are actually using and are trending. That’s the whole point of hash tags: To make it easer for you and your tweets to be found.

5. Use trends

In the left column of your Twitter news feed, there will always be a ‘trends list’. Take a look at them every once in a while to see what’s trending. It’s always good to stay in the know on these things. You never know when a word pertaining to your business pops up on the list. That’s when you’ll want to jump on using that word (HINT: proper hash tag usage)

6. Follow a lot of people

I think too many people are concerned about their “Twitter ratio”. Let me explain something: No one really cares about your ratio in the beginning. The fact of the matter is, if you have less than 5K followers on Twitter, you are already lacking credibility to some extent, so don’t worry about people judging your ratio.

Follow lots and lots of people on a weekly basis. Use the “Follower Lists” of some of your competitors accounts and follow lots of them. Many will return the follow and just like that you have a list of potential customers.

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If you found the article helpful and valuable, I have a favor to ask…

Share this article with at least one person whom you believe could use this article for their own business. My goal is to provide value to as many people as possible, and you would be of much help if you spread the word 🙂

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Leave A Reply (67 comments so far)


  1. Jason Connell
    3 years ago

    Good stuff here. Really appreciate the reminder to be authentic and provide relevant content to the right audience. So often social media becomes total drivel. Thanks for steering it in the right direction.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Authenticity is very undervalued, my friend. Keep killing it out there!

      Thanks for the support,

      Alex


  2. Ta'Wand
    3 years ago

    Very informative. Thx u Alex. Good job!

    • Alex Hamm
      Alex Hamm
      3 years ago

      You are very welcome Ta’Wand! (Love your name:))

      Thank you for the support.


  3. John Moore
    3 years ago

    Great info. Just received info from a trade show where a social media expert spoke and said use hash tags everywhere. Clearly there must be a purpose, or we end up wasting alot of time and energy for nothing.

    Thanks for the info……

    John

    • Alex Hamm
      Alex Hamm
      3 years ago

      hhaha yes hash tags have a terrific purpose when used properly!

      Thanks for your support John 🙂


  4. Michelle
    3 years ago

    Thank you Alex, simple is best! Thank you for the good info

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thank you for your support, Michelle!


  5. Robert Allen
    3 years ago

    Great points, here Alex! This post is right on so many ways. Many people think of social media (especially Twitter) as quick, get rich tactic. “Oh, if I just get 100k followers, I’ll be drowning in oodles of cash.” Na-ah! No way. Not if you don’t do thing like you’ve layed out here.
    Twitter, and for that matter all business, is about the long game. About building great relationships with people and developing a solid positioning. To expect anything different is nonsense.
    My favorite tip, though, is about the hastags. Please stop! To any businesses who use a ton of hashtags, do you think anyone can actually read or engage with that?

    • Alex Hamm
      Alex Hamm
      3 years ago

      Robert-

      You bring up some interesting points and you could not be more right about the long-term aspect.

      Keep building those relationships!

      Alex


  6. Asya Lisina
    3 years ago

    It’s true. Post unique staff, interact with people, don’t spam with tweets.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, this is good stuff. Thanks for the support Asya!


  7. Elli
    3 years ago

    Useful info! I especially love the part about #hashtags 😉 Thanks!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Elli!


  8. jaime s. sincioco
    3 years ago

    Thanks for your valuable info. It’s not the number of followers that always determine credibility. Better to have quality people than a high number of followers. It is the quality of the materials being posted that attract the trust of followers. Number of followers can’t serve as proof of credibility.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Exactly Jaime, it’s more than just quantity, it’s quality! 🙂


  9. duane klipping
    3 years ago

    Great advice on this blog Alex.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Duane! Appreciate the support 🙂


  10. abha verma
    3 years ago

    Really good information.. Thank u alex..

    • Alex Hamm
      Alex Hamm
      3 years ago

      You’re welcome 🙂


  11. mjmunoztorres
    3 years ago

    Thank you very much for your advice on twitter success, I’m a beginner on this (also in many other things) always learning…

    • Alex Hamm
      Alex Hamm
      3 years ago

      Great keep learning and always let me know how I can help


  12. mjmunoztorres
    3 years ago

    Know, why don’t you follow back?

    • Alex Hamm
      Alex Hamm
      3 years ago

      That’s another thing that can useful, wasn’t mentioned here however


  13. Georgiana
    3 years ago

    Good to know. :

    • Alex Hamm
      Alex Hamm
      3 years ago

      Appreciate the support 🙂


  14. Chuba
    3 years ago

    Very big thanks to you, Growth Talk. I’ve looked at the blog post. It’s nice and helpful. From now I’ll begin to follow relevant people. Once again, thank you for sending it to me..

    • Alex Hamm
      Alex Hamm
      3 years ago

      Once again, thank you!


  15. Chuba Ilobabaechine
    3 years ago

    Thanks to you, Growth Talk. I’ve looked at the blog post. It’s nice and I think it would be helpful. From now I’ll begin to follow relevant people. Once again, thank you for sending it to me.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Great, thanks for your support!


  16. Jørgen Ove Havnsund
    3 years ago

    Valuable information in your article! An idea can be to have several twitteraccounts – in order to target audience out of different purposes. 🙂 Keep on with this good work!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, a great idea!

      Thanks for your support 🙂

      -Alex


  17. Dora
    3 years ago

    Muy interesante y sobre todo útil para quien como yo, aprende sola a manejar las redes socialespor una gran necesidad. Gracias.


  18. Angela Long
    3 years ago

    Great feedback!!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Angela!


  19. danboyer
    3 years ago

    Very helpful article on how to succeed on Twitter. Got some great tips in a few short minutes. Well done!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Happy to help!


  20. Eva
    3 years ago

    Awesome! Teach me how to write a free blog? I write way too much on FB and emails. I have a FB page and had a following on MySpace. Help!
    GREAT STUFF

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the support Eva!


  21. Alyce
    3 years ago

    I am relatively new to twitter and I am still learning about the use of hashtags. I agree that the over use of hashtags is annoying but finding the right balance can be difficult. Do you have or know of any other good resources relating to the correct use of hashtags?


  22. Helen Powell
    3 years ago

    Great info and tips on Twitter, hashtags. Only just started a few months ago so still learning. many thanks, Helen.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thank you, Helen! Good luck with Twitter – let me know if I can be of any help!

  23. Thanks Alex for your knowledge! I have another twitter account for my other business…. If I had only knew then what I know now (based on the information you have provided) by other business would have more clients! Once again thanks!


  24. Dana Ray
    3 years ago

    Hey! great stuff.
    Many people undervalue social marketing, specially when it comes from free sources as twitter. In fact, you can develop a “contact list” to grow your exposure and get more sales. Subscribe to ones which match your target. If you wanna raise your conversion, tweet based on their trends, RT or ask them something related; interact.
    It’s fun and more when you promote a product related to their passion.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Totally agree here Dana!

  25. Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks! No tips for you there sorry


  26. JAIME (James) SANTA
    3 years ago

    Good advices, specially the fifth one. Actually, I’ve never followed trends, but I will put it into practice immediatly,

    Thanks

    • Alex Hamm
      Alex Hamm
      3 years ago

      Great, good luck Jaime!


  27. best dating sites
    3 years ago

    Greetings! Very useful advice within this post! It’s the little changes which will make the largest changes.
    Thanks a lot for sharing!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Compounding effect 🙂


  28. Teresa Culbreath
    3 years ago

    Great information for a beginner twitterer! Especially like the info on use of hashtags. Thank you for an awesome article!!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the comment Teresa 🙂


  29. Marco Martinez
    3 years ago

    Tus articulos son muy buenos, Felicidades Alex.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!


  30. gnorra service
    3 years ago

    I am continuously looking online for posts that can benefit me. Thx!

    • Alex Hamm
      Alex Hamm
      3 years ago

      You’re welcome!


  31. zabor ilenta
    3 years ago

    I have been checking out a few of your stories and i must say pretty clever stuff. I will definitely bookmark your website.

    • Alex Hamm
      Alex Hamm
      3 years ago

      hey thanks so much!


  32. zaborilenta
    3 years ago

    I visited a lot of website but I believe this one has something extra in it in it


  33. Olympia
    3 years ago

    I’m impressed, I have to say. In fact

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks, Olympia!


  34. Hai
    3 years ago

    Real clean web site, thanks for this post.

  35. Thanks a lot for the post.Much thanks again. Really Cool.


  36. Carter
    3 years ago

    Really enjoyed this article post. Great.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Carter 🙂 i really appreciate the comment


  37. Yara Hussein
    3 years ago

    Useful article especially the part about being authentic :))

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