6 Best Types of Content to Post On Social Media

Some of the things I see posted on social media makes me wonder if people are genuinely trying to present a crappy image of their business to the world. While social media is not the place to be a perfectionist, you must also remember that in order to be seen as a legitimate and thriving business online, you must post the right things on social media.

Whether it’s Twitter, Facebook, LinkedIn, or another social site, it’s important to understand the different types of content that do well in terms of engagement and shareability:

1. Your Own Blog Posts

In my opinion, this is the best type of content to share on social media. Your own blog posts not only show off your expertise and provide you with increased credibility, but they also provide value to all your fans and followers (if it is a quality post).

When you are constantly giving value to your fan base, they will come to love and trust you as time goes on. That’s how relationships are built and that’s how customers are earned.

Make sure your blog posts makes a “big statement” on social media. Meaning, on Facebook, make sure it shared with a large image and link underneath the text. It is much more likely to be clicked that way (see below).

 

2. Other People’s Articles

Another awesome thing to constantly post onto your social channels are other people’s blog posts and articles. Be aware of who the industry leaders and gurus are in your field and stay up to date on what they are publishing. When they publish a gem, give them a little help by posting it for all your fans and followers. By doing that, you’ll be a part of the warm feelings people get after reading the article, because you were kind enough to share the amazing content.

Do NOT make the mistake of posting random articles just because they look interesting and are from a credible source. I’ll be honest, I have been guilty of this often. But it’s much better to actually stay up-to-date and read through the articles yourself. That way you are comfortable knowing what you are sharing with your followers is great content.

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Photo Cred: TutorCruncher.com

3. Videos

Posting videos directly to social media is a cool way to get people to engage with your content without even leaving the social channel. Twitter has become infamous for this. You’ll find all sorts of videos and Vines that people publish. Twitter has become almost as big as YouTube in terms of number of videos watched! (Okay fine, maybe I’m getting a little ahead of myself)

Post your own videos, if you make them often, and post other videos you believe your audience would find interesting. They get great engagement and are highly shareable. I’m sure you are aware of the saying going around the digital marketing world: “VIDEO IS KING!”

4. Infographics

Infographics and picture quotes are 2 of my favorite things to post on social media. They get an AMAZING response. Let’s be honest: in this day and age, people are obsessed with quotes. The motivation and inspiration fad has taken over our world and people have absolutely fallen in love with quotes. I even jumped onboard the inspiration and motivation trend by starting my other business, Attitudes4Innovation (check it out, would love your support :)).

Share some form of infographic or picture quote, and expect it to get shared significantly more than your other plain tweets and status updates.

Infographics can include picture quotes, instructional guides, step-by-step guides, and any other form of engaging picture that has some “information” on it.

 5. Quotes

How about quotes with no picture or infographic attached? Well, those are great to post as well. Find some interesting quotes that pertain to your business or perhaps the lives of your audience, and post them frequently. It will spark some interesting conversations.

One resource I love for finding great quotes is BrainyQuote.

6. Industry News

Lastly, industry news is another cool thing to post. You should be staying up-to-date with what is happening in your industry and you should be sharing some form of news with your fans and followers. They want to know, and that’s why they are following you.

Whether it’s just a status update where you are explaining some news that is occurring in your little world, or an article from an industry news site, make it a habit to post content that keeps your followers “in the know”.

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Leave A Reply (25 comments so far)


  1. Ta'Wand
    3 years ago

    Noted. Thx u. Peace. 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      happy to help 🙂 Thanks for reading


  2. Geraldine
    3 years ago

    Thanks for your interessting article! People should sometimes really think twice before sharing an article that just looks interessting.

    I think not only videos, but also pictures are shared very often. And it is a good way to combine different networks.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Geraldine-

      I could not agree more. It is important to be REAL, and share stuff that you truly find valuable…rather than just sharing what “the crowd” appears to be sharing. Sometimes, it’s better to pave your own way and share the unique stuff that no one has found yet!

      Thanks for your support,

      Alex


  3. June
    3 years ago

    Good article. In my experience, it’s very important to post images above other content. If you’re posting a blog (from wherever), it is essential that you attach an image that will grab attention then link to the article. People have shorter attention spans than before and all content needs to be created with this in mind. As regards quotes, I suggest e-cards with quotes as opposed to just words in a status as they get much more attention and are more shareable.

    • Alex Hamm
      Alex Hamm
      3 years ago

      June-

      Awesome comment here and I think the stuff you shared could spark an entire new article!

      I could not agree more about the image concept. People have HORRIBLY short attention spans and the only way to capture it is to post something “catchy” and something that POPS. Images, more often than not, are that solution.

      Thanks for your support, I appreciate it.

      -Alex


  4. Kevin S
    3 years ago

    Very well written article. I learned a lot from this, I am am kinda new to Twitter, even though I’ve had an acct for years. Never understood it much, but I will say this, the more time I spent in Twitter the more I enjoyed it and I am beginning to almost hate FB.

    I look at Twitter more for business with a little bit of personal mixed it. One must keep your mind in a zone when you come into this business world of Twitter.

    Good article and was educational, thank you.

    • Alex Hamm
      Alex Hamm
      3 years ago

      I appreciate you taking the time to read my post, and comment your thoughts. And I laughed a little about your Facebook comment! haha (although don’t give up on it just yet for your business)

      I’m glad you see the value in the “personal touch” Twitter brings. It really is awesome for building relationships. 🙂

      Keep working hard,

      Alex


  5. Christiana
    3 years ago

    Hi, Alex, this is great! A lot of good points and best part of it is that you don’t need to do all 6 steps to get to develop relationships with people online or encourage interaction.

    Everything here is spot on and well worth reading, regardless of whether you’re beginner with social media or very experienced. This can help ANYONE online.
    Thanks 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      Christina-

      Thanks you for your support. You know, the point you bring up about not needing to do ALL 6 things to develop relationships with people is one that many marketers need to take note of. Focus on providing value in bite-sized chunks, and you will be loved for it 🙂

      Keep killing it out there,

      Alex


  6. Georgiana
    3 years ago

    Great tips. It is a very interesting and useful article.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks again 🙂


  7. Melisa
    3 years ago

    Thanks for the tips! I will be bookmarking this article. 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      Great, Melisa. Thanks for your support!


  8. Alyce
    3 years ago

    Some great tips. I’ll keep this list next to me when I get stuck for post ideas. The quotes and infographic type tweets I post generally get the most amount of traction with my twitter followers.

  9. easy to read and understand Alex. I think I will take your advice and post this to Twitter via @culinarytravel !

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thank you, Michelle! Glad to help!


  10. Lydia Boateng
    3 years ago

    Thanks Alex for sharing this article us.
    It has thought me it doesn’t matter whether you are new or not.
    Great tips,keep it up!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thank you Lydia 🙂


  11. GeogEducator
    3 years ago

    Nice advice:)

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks 🙂


  12. Joe Turgeon
    3 years ago

    Great article here! I would add that if you have a target audience (for example if you’re a brand trying to target a certain buyer segment), it makes sense to understand the content that will resonate with your audience prior to creating and publishing to social. There are many ways to accomplish this, but actually listening to what is being talked about is key. I find many people just post on social without actually listening to what is being said and, in many cases, being asked for. Again, great info here. I’ll definitely be using much of this in my future posting.


  13. Lori Caldwell
    3 years ago

    My site is under construction . I really found this to be helpful to me. This year I have decided to grow my business . It has always just been word of mouth, I am very excited!
    Thanks so much for all the info. I will be referring back to it often.
    Lori Caldwell

    • Alex Hamm
      Alex Hamm
      3 years ago

      Awesome, that’s interesting. Good luck Lori!


  14. Von
    3 years ago

    Easy read, can’t get enough wish there have been more like this. will like this particular post about facebook.

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