5 Tips for Running Successful Social Media Campaigns

With the holiday season fast approaching, you might be looking to launch a social media campaign to promote your product or brand. Or maybe you’re interested in fine-tuning your current approach to managing campaigns and gathering demographic information. Jim Belosic shared five strategies that will help you create and manage successful social media campaigns.

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1. Choose and Implement the Right Campaign

Social media campaigns come in all shapes and sizes. From newsletter opt-ins to sweepstakes and everything in between, there is a lot to choose from. Before choosing a campaign, ask yourself this: what exactly am I trying to accomplish? What is my desired outcome? Once you have answered those questions, select a campaign that will help you achieve your goal.

From there, you can start looking for applications that can help you put your campaign together. These are available at many price points, but there are plenty of great free-to-low-cost options that will lower your risk in the event that your campaign doesn’t deliver.

When looking for a campaign builder, make sure to choose one that will optimize your campaign for mobile devices and allow the campaign to be installed on a variety of social platforms.

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2. Goodbye Like-Gating, Hello Action-Gating!

With Facebook putting an end to “like-gating” effective November 5, 2014, lots of companies have been scrambling for another option to increase their fan count.

That’s where “action-gating” comes in. Action-gating refers to asking the users to do something and in return, they get some kind of incentive from your brand. For example, if they provide their email, they will receive a special offer or additional sweepstakes entry.

Not only does this method let you gather information for future marketing efforts and track the results of a promotion, but it opens up these promotions to a larger audience and increases your brand exposure.

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3. Spread the Word

The bulk of a campaign’s success weighs heavily on promotion. To keep the cost down, employ available resources like your social platforms and website to promote your campaign. Utilize social sharing features and, if you’re hosting a giveaway or sweepstakes, encourage users to earn additional entries just for sharing the campaign on their social profiles.

 

winner-winner

4. One Prize Does Not Fit All

Don’t feel like you need to give away an expensive gift like an iPad to host a successful campaign. Instead, focus on prizes that would appeal to your intended customers. If you’re a restaurateur, offer a gift card or free dinner for two at one of your restaurants. Do you run a car wash? Offer the chance to win an auto detailing package.

The prize’s value should also correlate with what kind of effort is required to enter. If you’re offering a 20% off coupon to your shop, the users should probably only be asked to fill out a short form. An entry to win a new car, on the other hand, should require more effort and creativity, like asking users to submit a video entry.

 

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5. Don’t Ask For Their Life Story…

Fight the urge to ask users for too much information on entry forms and limit it to what will only be relevant to future marketing campaigns. Asking for too much information has the tendency to scare people away and actually reduces the opt-in rate by 10% for every required field. You can try adding a few optional fields in the event that users might be in a generous mood.

Whatever your goal, chances are excellent that there is a campaign suited to match it. Don’t forget to make sure your campaign is promoted on your existing social profiles, accessible via mobile devices and easy for users to share on their own social profiles.

Was your last campaign a success? Was there any factor in particular that contributed to that success? 

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Leave A Reply (46 comments so far)


  1. Matt Owens Rees
    3 years ago

    Some valid and fresh advice particularly given the changes instigated today by Facebook

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the support man!


  2. Dave Haas
    3 years ago

    The “What am I trying to accomplish” part is where people are too vague. You’re right on target Alex! We push clients for two desired outcomes and this is a great exercise. “If not sell then enhance the relationship another way as an alternative.” Is a good guideline so we don’t leave potential customers just as buyers or non-buyers, forcing them to choose whether to reject our offer or take it as the only options.

    • Alex Hamm
      Alex Hamm
      3 years ago

      You nailed it here, Dave! Thanks for your support 🙂

      -Alex


  3. Kirstin
    3 years ago

    Good info Alex. How do you feel about monthly vs. weekly newsletters/eblasts?

    • Alex Hamm
      Alex Hamm
      3 years ago

      I prefer weekly. It depends on your manpower and your market.

      Thank for the support 🙂


  4. Pamela Phelps
    3 years ago

    Very informative blog…you have some great and enriching ideas!
    Pamela

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Pamela! I appreciate that.


  5. kelli
    3 years ago

    I found you on twitter. What do you mean about Good bye like gating? I just boosted a post for my sons website and got plenty of likes on the post but no increase on his page likes. I found this odd but thought I just boosted the wrong post.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Like gating is holding back information until your page is “liked”. Boosting a post is advertising that status update to get it more views.

      What exactly are you trying to accomplish? Email me at alex@alexhammsocial.com and I can help.


  6. Vic Rector
    3 years ago

    Good advise don’t know y Facebook would change tho headscratcher

    • Alex Hamm
      Alex Hamm
      3 years ago

      Kind of annoying but it is how it is!


  7. Kathleen Horgan
    3 years ago

    Nice blog. Very j formative. I would be interested in reading more of your blogs. Thank you for posting.

    Kathy

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the support Kathy! 🙂


  8. Anneka
    3 years ago

    Thanks for the post – really useful! Laughed at the chicken image too 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      Great image! Thanks for the support 🙂


  9. @mspetite84
    3 years ago

    Awesome and very informative… had no idea about the ” like- gating” thanks for sharing that info! Let’s stay connected!


  10. Kellen Sanchez
    3 years ago

    Very interesting points. I agree with #2 especially because I have also noticed that businesses are leaning away from Facebook and other social media sites in an attempt to engage more with customers.

    • Alex Hamm
      Alex Hamm
      3 years ago

      It’s great that you are noticing that, Kellen. Keep up the great work!


  11. Masika Mandley
    3 years ago

    Pretty sound advice here. I like it

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Masika. I appreciate it 🙂


  12. Robert
    3 years ago

    great article!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Robert!


  13. Caitlin Marielle
    3 years ago

    great advice thank you! Marketing is all about knowing your audience and learning how to build real lasting relationships with them. If you’re in a business only trying to take and not give, you may succeed for a short time, but no one wants to invest in and support someone who only cares for themselves. Let’s all start a trend of giving without expecting and watch how many people want to follow and support then:)

    • Alex Hamm
      Alex Hamm
      3 years ago

      I’m with you there, Caitlin! I love your idea for starting that trend. Consider me your first RAVING follower.

      Thanks for the support,

      Alex


  14. Astley Walter Siwela
    3 years ago

    Awesome stuff! A very insightful article. I’m impressed! Be assured you now have a clinch fan of your blogs from here on end.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Hey, thanks so much Astley! I appreciate the support 🙂


  15. Kevin
    3 years ago

    Very helpful especially for someone new Marketing is a complicated beast and you need all the advice and training you can get.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks so much, Kevin! Feel free to reach out anytime!


  16. moran
    3 years ago

    Great tips! 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the feedback!


  17. CJ Maldita
    3 years ago

    This is a great list..I love this post, Thank you for your insightful post and thoughts!
    Keep it coming 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thank you!


  18. CJ Maldita
    3 years ago

    This is very timely… Thanks for the input and sharing your thoughts with us..
    Keep it coming.


  19. seth conner
    3 years ago

    All good stuff here. Very important to know who your market is. I may know what I want to accomplish but at the same time, as in our industry, our focus group is smaller so we are aiming at a smaller bullseye, making our marketing efforts very targeted.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Seth – that sounds like you’re taking the right approach!


  20. Lita
    3 years ago

    Very interesting. My friends are not on FB any more. Not watching regurgitated network news. We are getting our news on Twitter. Making our points on Twitter…. Good article.

    • Alex Hamm
      Alex Hamm
      3 years ago

      More and more people are getting their news from twitter


  21. Alberto
    3 years ago

    Thhis is a very gߋod tip particulsrly to thοse freh to thee blogosphere.
    Simple Ьut νery accurate information… Appreсiate your sharing thіs one.
    A must read post!


  22. angelituoficial
    3 years ago

    nice piece of advice, I’ll share this with some friends that are business managers.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!


  23. Guadalupe
    3 years ago

    What an extremely positive and inspiring posting. I am always truly impressed with your posts. You always post helpful stuff. Keep it up. Keep blogging. Really looking forward to going through your next blog post.


  24. TROY MARTIN
    3 years ago

    Great just great

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Troy!


  25. Burton
    3 years ago

    Really enjoyed this article.Really looking forward to read more. Will read on…

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