5 Steps for Turning Twitter Followers Into Buyers

I recently came across an article on Klagroup.com called Five Ways to Turn Twitter Followers Into Buyers . I really enjoyed that read and I want to address some of the points that the author, Kendra Lee, makes in that piece.

We all know that Twitter is becoming one of the most powerful marketing channels on the internet. No other platform provides a cheaper and more convenient way to connect and communicate with your target audience. More and more people are growing substantial Twitter followings and getting lots of extra traffic back to their websites and blogs, which is great!

Unfortunately, much of the traffic that comes from their Twitter efforts is not qualified traffic and they have not been warmed up nearly enough to buy your product or service yet. Over time, they will continuously see your Tweets (now that they are following you), but they are also viewing hundreds of other tweets and content on a daily basis. You must put in more effort to convert your Twitter followers into buyers.

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 Photo Cred: SearchItHow.com

1. Assess your target market

It has never been easier to build a network appropriate to your selling goals. To get started, make a list of your customers, prospects, competitors and thought leaders and start following them.

Once you establish your foundation, Twitter will suggest additional people and businesses to add. As you prospect, continue to grow your Twitter list. As you run lead generation campaigns, add contacts to your Twitter list. Make any new prospects in your pipeline new additions to your Twitter feed.

2. Position yourself as an expert

Share your latest blog posts and content you have created that shows off your expertise. Tweet articles that you believe to be valuable to your audience. Also, share articles and tidbits of information that you curate from other sites. Just because you did not create the content, does not mean you should not tweet it. Finding and praising others’ articles can be a great way to build relationships with other businesses in your market and show your customers that you know “what’s hot” in your industry.

All this information can be used to engage with others on Twitter on a daily basis.

*TIP: For your truly special articles, add a large picture to the Tweet. When your publish a picture with your link, it makes the tweet substantially bigger and more appealing. While you won’t want to do this with all of your tweets, the ones that contain pictures will get considerably more attention. So choose wisely.

(Notice the excessive amount of Retweets & Favorites this tweet got versus a plain ole’ tweet)

3. Use your network to uncover your target market’s issues

Tweets hold a lot more insights than just quirky thoughts and personal photos from your prospects. They can show you what really matters to your target market. What are people talking about? What discussions are they following? What questions are they asking? Where are they looking for answers? Dig around and pay attention to the topic and themes that emerge. This will help you uncover ways you can swoop in to help solve their most pressing business issues.

4. Be timely and consistent

Once you start to uncover some of your target market’s issues, concerns, and desires, you will want to respond to them in a timely manner. Twitter is a great way to offer immediate advice, so make it a habit to check Twitter multiple times throughout your day and address any concerns that come up in your inbox or as a notification. If people have a question for you, particularly about your area of expertise, chances are, they want that response fast- give it to them….FAST.

Also, use the Twitter search bar to type in key words and phrases that pertain to your audience. You can jump into conversations that are happening amongst people who are not following you. This is a great way to build initial relationships with people who have no idea who your are.

Twitter communication is as close to real time as you can get…

5. Always offer a solution

At this point, you have done all the grunt work of discovering your prospects hopes, fears, and challenges. Now is the time to actually reap the rewards and start to turn that conversation to a more personal level and off of Twitter. You want to bump them up a level in your sales process.

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 Photo Cred: WurlWind.co.uk

Offer constant advice and solutions to people you are communicating with on Twitter. Never try to ask for an email or contact info without first offering a piece of advice or some form of value first.

However, once you do offer them something of value (and in a timely fashion), they will be grateful. It’s time to take the relationship up a notch.

You may either direct message them or @reply them, it really doesn’t matter. The important thing is to give them a reason to give you their contact info. You may say something along the lines of “If this advice is helpful, I have an email newsletter that I send out weekly with this type of advice. Shoot me your email and I’ll get you on the list”.

Voila! You now have them in your buying funnel. Don’t expect Twitter followers to become INSTANT buyers. It’s a process. Social media is about relationships and that relationship starts with you providing your prospects with loads of value on a consistent basis. Once you do that, they will gladly opt in to your buying process (just don’t call it that!).

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Leave A Reply (11 comments so far)


  1. Alex
    3 years ago

    I like the input and Information given! Could be a little more in depth though!

    • Alex Hamm
      Alex Hamm
      3 years ago

      I appreciate the suggestion. Will definitely try to go into more depth for you next time! Do you have any specific questions that I can clear up about this topic??


  2. Dora
    3 years ago

    Me resultó muy útil tu artículo. Muchas gracias.


  3. Jeff
    3 years ago

    Good share here. I find too many people on Twitter just blasting “any old isht” out there, and just for the sake of being seen/heard. The folks I follow are consistent in the their message, and the consistent message has to interest me. Make yourself an expert in “something” on Twitter to get my attention.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Completely agree. It all goes back to the idea of quality over quantity!


  4. Elm Bryant
    3 years ago

    Excellent points about sharing content and growing a relevant audience. I bookmarked Hamm’s page so that I can read the rest of his articles!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thank you so much!


  5. Paul Mychalewicz
    3 years ago

    Some helpful advice. Thanks!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks a lot, Paul!


  6. moncler beanie
    3 years ago

    Thanks for one’s marvelous posting! I really enjoyed reading it, you could be a great author. I will be sure to bookmark your blog and will come back down the road. I want to encourage that you continue your great posts, have a nice morning!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thank you so much for your kind note!

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