4 Insights That Foresee Twitter’s Massive Upcoming Growth

Is Twitter part of your social media strategy? Are you wondering what the future of social media looks like, and which sites will stay on top?

I recently read an article on Social Media Examiner that shared some interesting and useful insights on Twitter’s recent growth. I’d like to share my thoughts on some of the insights presented below…

1. Twitter’s growth Vs. Facebook’s growth in the last 12 months 

When you compare the number of Facebook users to the number of Twitter users, Facebook shatters every record known to man. However, when you look at the growth patterns over the last few years, it reads an interesting story.

12 months ago, 71% of all internet users in the United States were on Facebook. The same percentage of users are on Facebook today, meaning Facebook has stagnated over the last 12 months.

Twitter on the other hand had 18% of America’s eyeballs 12 months ago, and today they have over 23% of all U.S. internet user’s, meaning they made a 5% jump this past year. Not too bad…

Now, you could argue that Facebook has “maxed out”, and it still has significantly more users than Twitter. Although this is true, the fact of the matter is that Twitter is still being considered “new” to a large percentage of people every year, where Facebook is remaining old news. This is not to say that Facebook is a useless marketing tool, but it does foresee that we need to keep our foothold in the massive upcoming growth of Twitter.

Via Boomerang.com

Via Boomerang.com

2. Twitter is the number 2 place to advertise 

In a study by Pew Research, over 350 businesses were surveyed asking what their top social channels to exercise their advertising budget towards was. Facebook was #1, and Twitter was #2. Well behind these two were platforms like YouTube, Linkedin, Pinterest, and Google Plus.

I thought this was an interesting fact because Twitter is literally the easiest place on the internet to market your business for FREE. Advertising dollars are not necessary on Twitter, like they are on Facebook. This shares with me a few things…

1) Marketers are not as educated as they should be on Twitter marketing

2) Twitter is becoming a force to be reckoned with in the marketing world and people are getting results from Twitter. Why else would they invest hard earned dollars in the platform?

This is something to keep in mind.

Go-Gulf.com

Go-Gulf.com

3. Twitter is winning in consumer engagement 

This is no secret. Twitter has been the #1 place to engage for years. It’s the only place in the world where it’s the norm to converse with random people about random subjects. People engage and chat about the wildest subjects.

You just don’t see that type of engagement anywhere else. I believe Twitter will remain the number one place to broadcast news and thoughts, and share opinions with others for years. Conversations will continue to happen on the platform for a long time.

This will allow for constant growth, as more and more people will be inclined to join the conversation.

Via TheMediaMarketingCo.com

Via TheMediaMarketingCo.com

4. Television is strengthening Twitter’s foothold 

Have you noticed the Twitter “plugs” on all the news shows and talk shows over the past couple of years? Every time an anchor or guest is introduced and their name pops up on the screen, you see their Twitter handle placed underneath the name. This is showing massive support for Twitter.

This tactic from television networks will help fuel constant growth for Twitter as more and more people (especially the older demographic) will realize that they will need to get on Twitter to get additional information and opinions from their favorite personalities.

Via Exepose.com

Via Exepose.com

I believe the support of television is a SIGNIFICANT advantage for Twitter over all other social media sites.

In conclusion, I believe all channels, including Facebook, can and should be used for marketing. It’s matter of feeling out your market and feeling out what works best for your business. Need help? Contact me.

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Leave A Reply (77 comments so far)


  1. Arjen
    3 years ago

    Very interesting article. Wondering how Facebook, Twitter and the other social media would compare in effectiveness when it comes to converting followers/friends into customers. And would that analysis need not to be fine tuned on a type of business level?

    What I mean is: for us, as a visual artist, engaging and chatting about ‘the wildest subjects’ isn’t going to get the wealthy art collector interested in buying a work, is it? Or is it?

    • Alex Hamm
      Alex Hamm
      3 years ago

      Turning followers into buyers is the name of the game. Check out my article a few months back on 5 Ways to Turn Followers to Buyers


  2. Michael Robertson
    3 years ago

    Thanks for the insights into twitter.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for the comments Michael! 🙂

  3. I’m using facebook for marketing but never got really into Twitter. Thank you very much for those interesting insights.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yeah thanks for the comments!


  4. Trish Gant
    3 years ago

    Well written Alex. I’ve used Twitter for ages. I’ve won prizes and got interviews off the back of it. Great stuff. Twitter’s where it’s at.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Totally agree Trish 🙂 Congratz on your success!


  5. Mark Whiteway
    3 years ago

    I generally agree with these comments, although I find Twitter a lot more user friendly than FB. It’s easier and quicker to build a following, and the results are more immediate. I can spend a few minutes on it each day and concentrate my time on the best long term strategy – continuing to push out quality content!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, that’s what is great about Twitter; easy fast growth without breaking the bank!


  6. Mark Whiteway
    3 years ago

    P.S. You are not follwing me on Twitter, so I cannot continue the dialogue with you there. @mwhiteway1

    • Alex Hamm
      Alex Hamm
      3 years ago

      Followed 🙂


  7. Michael L Morrison
    3 years ago

    Thanks for the insights! Twitter’s penetration into popular culture is nothing short of stunning, and although its demographic has historically trended younger and tech-savvy, the user growth you point out demonstrates a much wider reach. Twitter’s spontaneity and searchability make it an ideal tool for users and marketers. Let’s hope it stays that way!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Michael-

      I foresee it staying that way for a while. Thanks for the comment!


  8. William Stewart
    3 years ago

    I felt that this article was very interesting, and it is always very fascinating to see what changes happen to social media. I personally love twitter, and it is easy to be ourselves, and talk about what is going on in the world. Very well written article.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Twitter is very easy to be ourselves! Thanks for the comment 🙂


  9. Adele Kafer
    3 years ago

    i can believe this about Twitter and this is why I spend the majority of my time and efforts on my Twitter account to advertise my health and wellness writing. I need to spend more time advertising my websites too.


  10. Adele Kafer
    3 years ago

    i can believe this about Twitter and this is why I spend the majority of my time and efforts on my Twitter account to advertise my health and wellness writing. I need to spend more time advertising my websites too.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, spend the time rather than money 🙂


  11. Grill Works
    3 years ago

    I agree with these ideas & have for some time. I used these concepts in my business plan & it helped to secure financing. Twitter is a MUST for small business & especially my business, the food truck industry.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Food truck business?! Awesome!


  12. Paula Simmons
    3 years ago

    Alex, I love this article. It’s an entirely new way of looking at Twitter, and much appreciated.

    I have signed up for your updates and while I do not have time tonight to read more, I will stay in touch.

    Thanks so much!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Great, thanks for the connection Paula!


  13. Rob Hitchon
    3 years ago

    Interesting.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks!


  14. Shannon Mahon
    3 years ago

    The reason Twitter is circulating the way it is can be noted on the interface itself. Its brevity mimics simple conversations and encourages interaction the most. Unlike the other media who circle themselves around flashiness, pictures, or time limits. Twitter’s main focus is conversation. (Through businesses to pretty much any user) Due to this, they talk more. Thus it is more popular.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes I agree Shannon! Conversations are what Twitter is all about


  15. Cory Wilson
    3 years ago

    Alex this is a great post! platforns are always changing and people that are putting out content have to stay on the platform that is generating traffic for them. Understanding demographics on each platform and what topics are trending where is a big job! Thanks for you insights. I’ll be adding your site to my favorites list after reading this.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Awesome thanks Cory 🙂 We update twice per month to keep the content special


  16. ausweetangels
    3 years ago

    Excellent article.Ihave found twitter & facebook are both essential to business.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Totally agree with you


  17. Eneida
    3 years ago

    I haven’t used Twitter for marketing as I am still learning about it but I plan to start very soon. Very informative article.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Awesome, good luck and let me know how I can serve you!


  18. Linda
    3 years ago

    I have just back into Twitter, glad I did! Enjoyed the article.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Linda!

  19. Hello, we think, in fact, the support of television is a significant advantage for Twitter over all other social media sites because twitter it is a more agile, dynamic and immediate social media, but in our case (we are a school and use social media to talk with our families, with parents, with teachers), today Facebook is for us more effective. Congratulations for your article. It’s very interesting.

    • Alex Hamm
      Alex Hamm
      3 years ago

      This is interesting. I can imagine FB has been effective. Thanks for the comment!


  20. Greg Stevens
    3 years ago

    Great and informative article. I actually just gave a 2 hour webinar earlier this week on using social media for small businesses, and I used some of the facts in this article in my presentation! 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      Awesome, happy to help Greg!


  21. Brendan OBrien
    3 years ago

    Great Job Alex. Very informative and encouraging to us Twitter users.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Brendan!


  22. Natalie Brewer
    3 years ago

    I agree. But twitter will forever be my favorite.

    • Alex Hamm
      Alex Hamm
      3 years ago

      mine as well!


  23. Ishara de Silva
    3 years ago

    Thank you for letting me know about this article. This explain many things about social media.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Great, happy to help 🙂


  24. Luba
    3 years ago

    Following the war in Ukraine, I can see how fast people reacting on new information or even danger when tweeting. There is no time to write many paragraphs to send warning. 140 characters is exactly what they need. Users learn how to send concise message. Besides, it is my tool of choice when using the smartphone.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Twitter is all about those concise messages 🙂


  25. Philip Watling
    3 years ago

    I’m not a fan of Twitter nor do I really understand it, but since I had an e-book released I can see a certain potential in using Twitter and I now Tweet every day. I guess learning more about how Twitter could revolutionise the Internet could be a good thing, so thank you Alex 🙂

    • Alex Hamm
      Alex Hamm
      3 years ago

      Happy to help! Congratz on the eBook Phillip 🙂


  26. Rebecca Moatz
    3 years ago

    This was a very interesting and informative article. One of the things I love about Twitter is the fact that it takes very little time to post, but it opens the door to so many potential new contacts! With all of the different social media platforms out there, it’s easy to get lost in all them, spending valuable time posting and less time working. Thank you so much for sharing this information, and I hope to see more articles like it in the near future!

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes so many potential contacts 🙂


  27. Nicole
    3 years ago

    I enjoyed your insights. Currently I mostly use twitter as more of a digital diary in a sense, but I can see where twitter would be good for business.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes thank you 🙂


  28. Michael
    3 years ago

    I agree with the point that “Television is strengthening Twitter’s foothold”. Especially considering most of the “news” broadcast are just Twitter segments recapping what people on Twitter have said.

    • Alex Hamm
      Alex Hamm
      3 years ago

      haha so true!


  29. AIS Network
    3 years ago

    Thoughtful article. We are looking at the value of advertising on Twitter just now. The question that we are asking is, “Will enterprise customers (large companies) respond to Twitter ads or is Twitter just a B2C vehicle?”

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes, I think so, because B2B companies are run by regular people who are on Twitter. Speak to the biz owner as a real person


  30. Anne McDowell
    3 years ago

    Interesting article! Having only just joined Twitter in late November last year, I’m one of the 5%! I wonder though, with the recent push on Twitter to pay for ads, how long it will be before Twitter “does a Facebook” and minimises your audience unless you pay?

    • Alex Hamm
      Alex Hamm
      3 years ago

      Idk! We’ll have to see! I think advertising is going to grow on twitter and that does concern me for it’s future. But also excites me!


  31. Andy
    3 years ago

    Great post Alex. Good comparison between the two Social giants

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks Andy!


  32. Shirley Marsh
    3 years ago

    Twitter works best for me; more political, ecological and social content. I only use Facebook for promoting petitions; not interested in learning what so-and-so had for breakfast!

    • Alex Hamm
      Alex Hamm
      3 years ago

      haha good call Shirley!


  33. Jeff Cox
    3 years ago

    Interesting article. I agree FB is maxed out and Twitter has no where to go but up. 5% increase is fair – it should be more considering how many plugs it gets. That said since Google and Twitter reestablished a relationship this may help twitter increase in users.

    • Alex Hamm
      Alex Hamm
      3 years ago

      I agree, should be more. We’ll have to see!


  34. Md Atiqur Rahman
    3 years ago

    Very informative and resourceful article for internet marketing people like me.I became a fan of you.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Awesome! Appreciate the support


  35. Daily Motivationz
    3 years ago

    Very informative and useful article Thank you Alex Hamm and have a wonderful week my friend.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks for subscribing 🙂


  36. Julia Grantham
    3 years ago

    I followed Twitter for several years to keep up with at the moment international news. You can easily click a site & get the full article. I find it fascinating. Then as a new writer, I expanded Twitter, grew my following easily & organically, finding interesting and inspiring people, even making Twitter friends I keep up with regularly. Authors help other authors & I now have author friends all over the world. That is amazing. Quick, easy to use. I’ve asked for business advice & get responses instantly. Facebook, on the other hand is slow, laborious & easily hacked. I don’t know anyone who looks at ads on FB. They Like sites to get a freebee or entered into a contest–it certainly doesn’t win long term customers. Well, that’s my comment! I found your article very interesting. Thank you for it.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Julia, I appreciate your amazing comment. This is all true, and I now also have friends all over the world. Great to connect!


  37. Carsten
    3 years ago

    Very interesting arguments. I have talked to many clients and often they say that they don’t use Facebook because it is only full of “useless pictures and ordinary people trying to look appear better than they are. For businesses this is not helpful. Instead on Twitter they can really share information. For me that was really interesting to hear. .

    • Alex Hamm
      Alex Hamm
      3 years ago

      Yes. Although I still think FB is great for marketing, Twitter has an authentic culture that is like nowhere else.


  38. Lilian
    2 years ago

    Thanks for your detailed, interesting article on Twitter. I’m glad to know that this Social Media Network is increasing.
    I love to post on Twitter because it’s ‘short and sweet’. One doesn’t have to go into lengthy conversations.I don’t use Twitter for marketing, except to tell everyone about my books. I know how useful it is to ‘real’ marketers, because I read their ads, to buy products of interest to them.
    Face Book and Blogs require time and thought, and they seem to be used by family and friends for sending photos.

    Cheers!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Good for you for not marketing too much on Twitter. twitter is about building relationships, not selling! Thanks for the comment Lillian


  39. Ariyan Brown
    2 years ago

    This is very insightful and only confirms my hope. On a daily basis I learn more about what I NEED to see through Twitter than any other media site. This is simply because the feeds are so short that we are forced to work harder on what we release on this network. Twitters “Follow System” elevates the learning process simply by making detachment more readily available. Awesome post Alex, I’ll be working more on my Twitter branding as a primary focus now.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Awesome work Ariyan, thanks for your comment 🙂

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