3 Reasons Why Twitter Is Better For Marketing Than Facebook

There’s an everlasting argument going on debating what are the best social media platforms to market your business with. My personal thoughts are that every platform provides value and you should spend some time and resources on each one, but some platforms do hold certain advantages that we can’t ignore.

Let’s compare the 2 behemoths in this article: Facebook and Twitter.Β It’s no secret that Facebook is on the decline and Twitter is on the rise. And although I still believe Facebook is an essential platform to market on, Twitter is the platform of the future and it is the channel I am spending the majority of my energy and resources on.


Here’s why:

1. It’s cheaper to grow an audience

Twitter makes it very easy to reach out to and connect with potential customers. It’s follow, retweet, and favoriting features make it possible for you to communicate with anyone you want to. There are plenty of existing communities that have hoards of potential customers for you to tap into and Twitter provides you with the tools to connect with them and start building a relationship with them.

Facebook also has many communities where your potential customers are hanging out, but it is much harder to connect with individual people. Unless you are immediate friends with someone, you can’t just send them a friend request (that would be creepy), and liking their pictures/commenting on their status updates has become a very ineffective way to bring attention to yourself. It just doesn’t work.

Using Facebook advertising is the only effective way to market on Facebook. It is certainly an effective tool to use, but also can be very costly…especially when you compare it to Twitter.

2. It’s much less formal

Twitter has got to be the least formal platform out there. And that is a wonderful thing πŸ™‚

Unlike Facebook, Twitter etiquette calls for all sorts of misspelled words, abbreviations, hash tags, and other casual comments. It’s the perfect place to build informal relationships and you don’t have to worry about spelling things right or coming across as sophisticated. Leave that to Facebook, because Twitter is for authentic communication and no one cares if you know how spell A-N-T-A-R-C-T-I-C-A.

3. You can get away with promoting your stuff much more frequently

Lastly, Twitter is a place that calls for constant communication. Unlike Facebook, which you wouldn’t dare post more than one status update per day, it is normal to post 15, 20, even 50 tweets per day. It demands that you constantly tweet out content and communicate with others.

This means more opportunities to share information about your products and services. Since you are already tweeting many times per day, no one seems to mind that you squeeze in little promotions throughout the day. As long as you are being authentic and communicating with people on a genuine level, you get the luxury of being able to promote your stuff frequently.

This is much better than Facebook, which hates promotions and only tolerates them every once in a while.

Start using Twitter a little more and Facebook a little less. It’s time you start using the tools that have been placed in front of you properly.


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Leave A Reply (7 comments so far)

  1. Trudie Giordano
    4 years ago

    Great articles! Thanks for the tips!!

  2. Daisy Gooddeal
    4 years ago

    Hi Alex

    I believe that you are exactly right. Twitter, for me professionally and personally is much better than the other social medias. I have already gained better exposure for my shopping business by fully digging in, so to speak, and really beginning to grasp the whole concept of Twitter, and how it can impact both a business, and a life as well.

    Developing relationships and strong bonds with people is so very important. It is the one thing that will lead to a stronger business presence. Your close friends and relationships on Twitter and the Internet in general is what will bring you satisfaction. Trying to just advertise or market without this relationship type thinking, just leads nowhere.

    Thanks for your great articles and insights, and I will be watching for more on Twitter!


  3. Ivy
    4 years ago

    Great ideas keep the good work up

  4. Chris High
    3 years ago

    I also much prefer Twitter. It’s very difficult getting started on Facebook as you are effectively invisibl. With Twitter you can retweet cool stuff and use #hashtags to gain a following cheaply. I must say Instagram is also very good.

    • adamwilly
      Alex Hamm
      3 years ago


      Twitter is fantastic for building your first few connections and building relationships with people at no cost. This is not to say Facebook is not an effective channel for building a community and getting customers at a low cost, but you cannot beat Twitter’s features for conversing and connecting.

      It’s just great, and I love it! πŸ™‚

  5. Barbara Collum
    3 years ago

    How very true. Good thorough knowledge. Nice article. Thanks.

    • Alex Hamm
      Alex Hamm
      3 years ago

      Thanks so much for your feedback, Barbara!

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