10 Rules of Social Media Marketing

Using social media marketing to leverage valuable content can help take your business to the next level. Getting started may be a challenge but by using these key fundamentals, you’ll be able to understand the importance of building relationships.

listen

1. Listen

It is important to learn as much as possible about your target audience’s content online. Make sure and listen to the things they discuss in order to figure out what is important to them. Use these things to create content and build relationships in order to add value to your network.

focus      

2. Focus

Specialization is key. Focusing on a specific area with your content marketing strategy helps to build the strongest brand possible.

quality

 3. Quality

Quality is far more important than quantity. You would rather have 1,000 connections who read and share your content with their own networks rather than 10,000 connections who fall off a cliff after they connect with you.

patience

 4.  Patience

These things don’t just happen overnight. It takes a clear strategy and long term commitment in order to be successful.

5.  Compounding

It is all a numbers game. Create and share valuable content that your audience will in turn share with other social media sites like Twitter, Facebook, Google+, blogs and more. Your audiences sharing will help to create more content for search engines to find and promote you in an organic way.

influence           6. Influence

Find people in your market who may be your competitors and use their audiences to help build your own. Capture people by being interesting and useful, so people will share your content. This goes back to the compound effect.

value

 7. Value

VALUE VALUE VALUE. People don’t want to just buy things online. You must create and add value to their lives and you can do this by developing content worth sharing and developing long lasting relationships.

8. Acknowledgment

Don’t ignore people who are trying to reach out to you. Use these touch points as a way to build relationships. People don’t appreciate those who ignore them and will discount you if they are treated poorly. Be a person people want to reach out to, and connect with those people who are trying.

9. Accessibility

Not only should you acknowledge people who reach out to you, but also be available for people to do so. Be consistent and don’t just publish content and forget about it.

reciprocate

10. Reciprocate

You have to return the favor when people are sharing your content and talking about your brand and its value creation. You should be making some time to focus on sharing what others are talking about and content that you find interesting.

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Leave A Reply (48 comments so far)


  1. Courtney
    2 years ago

    Great advise! Interesting how there is so much more to a tweet than meets the eye. What a fantastic networking tool it actually is.


  2. Lindsey
    2 years ago

    I like your brief and to the point style. Very informative thank you.

  3. Good article- well laid out visually and helpful.


  4. Enrico
    2 years ago

    Thanks for pointing out this great article. Actionable starightfwd hints. Thanks!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the comment Enrico!


  5. indrajit dasgupta
    2 years ago

    good one indeed .
    thanks


  6. Mormo
    2 years ago

    Cool article bro!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks!


  7. Meghan Wright
    2 years ago

    Great post, Alex. I just started working at an ad network and we are really trying to up the ante on our blogging and social media focus. It’s great to see these tips out here for building strong relationships and giving people what they actually want–will definitely come back to you as a resource!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks Meghan 🙂 Good luck with the new venture!


  8. George Gimenes
    2 years ago

    Good ones and to the point.
    Thanks for sharing.


  9. Sharlene Almond
    2 years ago

    Great article. Social media is invaluable, but probably the most time-consuming part of trying to market a novel etc. Great tips to use, always helpful to get another perspective.

    Thanks

    • Alex Hamm
      Alex Hamm
      2 years ago

      Yes it is time consuming, but so so valuable!


  10. Vivian Copeland
    2 years ago

    Some great tips for expanding on-line audience. Thanks.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the comment Vivian 🙂


  11. Jorge Montero
    2 years ago

    Spot on! A concise guide to the rudiments of social media. Well done Alex!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks Jorge 🙂 I appreciate the comment!


  12. Philip Danchev
    2 years ago

    Good and concisely explained tips. I’ll add only that we must have equability in what we do and empathy to others.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Yes we must truly care about others 🙂


  13. Diane Mahood
    2 years ago

    Great point by point items to follow for social media success- well done!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the comment Diane! 🙂


  14. Greg
    2 years ago

    Agree with all of the above, and I’d also like to add “Persist”!
    If the first strategy fails, learn from it, and improve it!

    • Alex Hamm
      Alex Hamm
      2 years ago

      So true! Thanks for commenting greg!


  15. Jason Hill
    2 years ago

    Hey Alex thanks for reaching out to me on Twitter @jasonhillrocks, I found your article insightful. At the end of the day we are all human beings and everyone wants to be validated. Connecting on a human level is important for businesses, putting a face with interactions is important. I’m currently working on a project would love your thoughts and any advice, it’s a business centered on community, giving back and creating opportunities for youth. I won’t leave the link here but hopefully I can talk with you more about this maybe on twitter, talk to you soon.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the comment my man. Just hit you up on Twitter!


  16. Kevin
    2 years ago

    This is some great content. I think this will help build my social media profiles. Thanks.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Awesome, good luck kevin!


  17. Josh Green
    2 years ago

    Great post! I agree that listening is extremely valuable. A book I just read said that simply listening to the social media audience can give a company an unfair advantage because the audience is stating exactly what they are looking for.

    • Alex Hamm
      Alex Hamm
      2 years ago

      So true about listening! Thanks for the comment Josh!


  18. Carsten
    2 years ago

    Interesting read. But it would be nice to have some deep er insights. At the moment the 10 rules are a little bit superfiscial.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the feedback Carsten 🙂


  19. Tana
    2 years ago

    Nicely written! Covers all important things in social media marketing. Just be genuine to your followers and they will stay loyal.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Yes, exactly 🙂 Thanks Tana!


  20. Miranda
    2 years ago

    Alex, this is incredible advice! You are spot on with every point, especially about quality over quantity.

    I’m still getting my act completely organized, but I believe that it is more important that people see you are trying to improve so they can relate to you.

    My motto is that the Roman empire didn’t happen overnight, so I can’t expect my business to.


  21. Wendy
    2 years ago

    Who is your target audience? If it’s for those new to social media marketing, these are great beginner tips. For more seasoned professionals, this topic has been covered in-depth. I am sure you know Guy Kawaski, Gary Vaynerchuk, Seth Godin, to name a few. If not, they have written great books on the subject. Good luck!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for your comments Wendy! This article is for newbies and also seasoned pros who may need a refresher 🙂


  22. Ms Magcaus
    2 years ago

    I guess my peeve in todays social media networking is the rarity of sharing valuable content that aren’t too “mainstream” . At most people only solicit following for the sake of building network for purely commercial reasons and sometimes when I visit a link I get disappointed because I feel my time’s been shortchanged. But then again who am i kidding? I look for wide following too so I can share with my target client my “social influence”, so there you are 🙂

    Just my opinion tho.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Interesting thoughts. i think it’s important to be building relationships for mutual benefit, whether that be commercial or not.


  23. FabSingleMom
    2 years ago

    All valuable points and s easy to follow and understand. I love your visuals as well. Number 4 Patient, I have to learn to practice that more. I think many people have a problem with that and are great that you included it. Persistence and patients. Never thought about number 6 but I think that I will try it.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for the comments 🙂


  24. Nancy Carr
    2 years ago

    Great article that helped me realize how important it is to reciprocate and look for targeted connections!!

    • Alex Hamm
      Alex Hamm
      2 years ago

      Yes looking for those targeted connections is always important 🙂 Thanks for the comment Nancy!


  25. Helen
    2 years ago

    Interesting. Thanks for the useful information.

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks for commenting helen 🙂


  26. Riad
    2 years ago

    Rally nice post 🙂

    • Alex Hamm
      Alex Hamm
      2 years ago

      Thanks!


  27. Susanne
    2 years ago

    Great list! I do wonder why it is that social is such a hard channel for a lot of big companies (as in a lot of people). My theory Is that it shows their internal way of communications and that this is often very chaotic…. What are your thoughts on that?

    • Alex Hamm
      Alex Hamm
      2 years ago

      Without a doubt. Big companies often times have trouble with giving off a clear message, in my opinion.

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